NEW YORK, May 29, 2012 /PRNewswire via COMTEX/ — For the first time ever, the Miss Universe Organization and dick clark productions will invite fans to ask a Final Question via twitter leading up to the 2012 MISS USA® telecast.
Fans will tweet using the hashtag #AskMissUSA beginning tomorrow and throughout the two-hour program. One lucky fan’s question will be read to a Top Five finalist during the interview portion.
The 2012 MISS USA® Competition takes place LIVE from Planet Hollywood Resort & Casino in Las Vegas Sunday, June 3 at 9 p.m. ET on NBC.
“Live tweets will be incorporated during the swimsuit and evening gown portions giving viewers an opportunity to follow what fans are saying in real time,” said Barry Adelman, executive producer, dick clark productions. “Plus, we wanted to add an element of suspense by integrating social media into the Final Question portion. It will all come down to one contestant, one fan and 140 characters.”
Traditionally, the celebrity judging panel asks the Final Question of the remaining five finalists. In recent years, the Final Question has become the source of controversy, debate, and the occasional meltdown of a contestant. This year, one of the five questions will come from a real fan via twitter.
Social media has played an integral role with the Miss USA fan base. Last year, the organization launched its first-ever online voting campaign allowing fans to vote for their favorite contestant for an automatic spot in the semifinals. The 2012 MISS USA® Competition Fan Vote returns and is taking place now through June 2 by logging on to www.missusa.com or www.NBC.com .
Last year, NBC’s Sunday telecast of the 2011 Miss USA® Competition was #1 for the night and matched the event’s highest adult 18-49 rating in six years and generated its biggest overall audience in four years, according to Nielsen Media Research.
Throughout the Miss USA competition, each contestant representing the 50 United States and the District of Columbia competes in three categories: swimsuit, evening gown and interview. The telecast concludes with Miss USA 2011, Alyssa Campanella, crowning her successor.
This year’s format will include 15 semi finalists and the winner of the online vote, totalling 16 lucky women who will advance to the next phase of competition. Afterwards, 10 finalists will be chosen, and lastly, a top 5.