Farouk Shami (owner of Farouk Systems), Nathalie Den Dekker (Miss Chi 2013) and Olivia Culpo (Miss Universe 2012) at the America's Beauty Show in Chicago

Farouk Shami (owner of Farouk Systems), Nathalie Den Dekker (Miss Chi 2013) and Olivia Culpo (Miss Universe 2012) at the America’s Beauty Show in Chicago

The results are finally in: The new Miss CHI for 2013 is Nathalie Den Dekker, Miss Netherlands 2012 who represented the country at the 2012 Miss Universe competition in Las Vegas last December.

The official crowning took place March 10th at the Farouk Systems’ stand at the annual America’s Beauty Show taking place at the McCormick place in downtown Chicago.  Present at the event was reigning Miss Universe Olivia Culpo.

The competition for Miss CHI took place at Farouk System’s official website and it started last December, where an online voting took place.  Farouk Systems, makers of CHI and Biosilk, are official sponsors of the Miss Universe pageant.

Den Dekker will spend a whole year as spokesmodel for the popular hair care brand.