Mor Maman (18, from Beersheba) was crowned Malkat HaYofi (Miss Israel) 2014 during the conclusion of the annual event held at the Congress Center in Haifa on March 4th.

Maman, who stands 175 cm in height, is a student of computer animation and is waiting to enter service in the Israeli Air Force. She is expected to represent Israel at the 2014 Miss World finals in London or Manila in November.

Second place went to Doron Matalon (19, from Beit Aryeh Ofarim) who was crowned “Israel’s Maiden of Beauty”.  She is expected to represent the country in the 2014 Miss Universe pageant with a venue and date still to be confirmed.

Third place went to Tamar Skorsirb.

At the age of 13, Mor Maman created a Facebook page to encourage girls struggling with obesity to lose weight in a healthy manner.

Last year’s Miss Israel, Yityish Awnaw, was one of the judges.  Israel was absent from the Miss World pageant in Bali due to the tense political relations between Indonesia and Israel.  The country will return to this year’s competition.

The new Miss Israel

The new Miss Israel