THE 1970'S

During this decade, hippy beauty ruled. That meant makeup that was as natural looking as possible and long, silky hair. Such rules reflect in pageantry, and beauty queens never looked as natural as they did in the 1970's (with few exceptions). Feminism gained ground, and so did protests against beauty pageants. Nevertheless, the show went on, and the USA remained dominant in the international scenario throughout the whole decade, while Australia emerged as a beauty power. It was a great decade for Israel, Brazil, Finland and the Philippines as well, and Venezuela, although still shy, started what would be an incredible ride as an international beauty pageant force.

1970

1
United States 644.00
2
Finland 474.00
3
Brazil 434.50
3
Israel 434.50
5
Sweden 385.50
6
Argentina 376.50
7
Germany 312.50
7
France 312.50
9
Denmark 270.00
10
United Kingdom 264.00

COUNTRY OF THE YEAR:

AUSTRALIA

With runner-ups in both Miss Universe and Miss International, and a Miss World semi-finalist, Australia was the country of the year and started being noticed. 1970 marked victories for two pageant-crazy countries (actually one country and one territory): Puerto Rico (Universe) and Philippines (International). The small Caribbean island-nation of Grenada had a Miss World and its only placement in a grand slam pageant ever.


1971

1
United States 653.00
2
Brazil 498.00
3
Finland 496.50
4
Israel 437.50
5
Sweden 383.50
6
Argentina 332.00
7
France 309.50
8
Australia 268.00
9
United Kingdom 262.00
10
England 259.00

COUNTRY OF THE YEAR:

BRAZIL

With a Miss World victory and a Miss Universe runner-up, Brazil not only was the best performer in 1971, as it also reclaimed second place in the G.S. ranking, only behind the United States. Two "underdogs" won the other two countries: New Zealand had Miss International and Lebanon was crowned Miss Universe wearing hot pants! Australia kept on raising and jumped into the ranking's top 10 for the first time.


1972

1
United States 646.00
2
Brazil 521.00
3
Israel 454.00
4
Finland 452.50
5
Sweden 383.50
6
Australia 347.00
7
Philippines 317.50
8
France 282.00
9
England 277.50
10
United Kingdom 270.00

COUNTRY OF THE YEAR:

AUSTRALIA

It was an awesome year for the Aussie: victories in Miss World and Miss Universe and 2nd in Miss International. Australia of course was the country of the year and moved to notches up to the 6th position. The Philippines entered the top 10, having taken Argentina's spot.


1973

1
United States 668.00
2
Israel 522.00
3
Brazil 493.50
4
Finland 415.50
5
Philippines 367.00
6
Australia 347.00
7
Sweden 341.00
8
United Kingdom 289.00
9
Argentina 277.00
10
England 260.50

COUNTRY OF THE YEAR:

PHILIPPINES

Israel, now 2nd, switched places with Brazil. The Philippines, country of the year after a Miss Universe victory, 2nd place at Miss World and 3rd in Miss International, integrated the top 5 of the G.S. ranking for the first time ever. France left the top 0 for the first time since 1953.


1974

1
United States 690.00
2
Israel 511.50
3
Brazil 444.50
4
Finland 427.50
5
Australia 421.00
6
Philippines 371.00
7
Sweden 337.00
8
United Kingdom 308.00
9
Japan 274.50
10
Norway 245.50

COUNTRY OF THE YEAR:

UNITED STATES

For the 5th time the United States of America was the country of the year after winning Miss International and getting positive results in Miss World and Miss Universe. Australia moved up 1 notch and occupied the 5th position, Japan returned to the top 10 and Norway made it to this select group for the first time ever.


THE 1970's CONTINUES HERE...

Find pageants' full results at PAGEANTOPOLIS & JIMMY'S PAGEANT PAGE!

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