Jasmine Tookes has become one of the most recognizable faces in global fashion, blending runway dominance with smart business choices. Best known as a former Victoria’s Secret Angel and wearer of the iconic Fantasy Bra, Tookes has built a career defined by longevity rather than hype.
As of 2026, Jasmine Tookes’ net worth is estimated at $10 million, driven by modelling contracts, endorsements, and her growing role as a fashion entrepreneur. Her story highlights how modern supermodels turn visibility into sustainable wealth.
Overview: Jasmine Tookes Net Worth 2026
| Category | Details |
|---|---|
| Estimated Net Worth (2026) | $10 million |
| Primary Income Sources | Modeling, brand endorsements, business ventures |
| Major Career Highlight | Victoria’s Secret Angel (2015–2018) |
| Business Ventures | JOJA activewear brand |
| Nationality | American |
| Years Active | 2010–present |
Early Life and Family Background
Jasmine Danielle Tookes was born on February 1, 1991, in Huntington Beach, California. Raised in a creative household, she was exposed to fashion early through her mother, Cary Robinson, a celebrity fashion stylist. Her father, Sean Tookes, worked as a musician.
Athletics played a major role in her childhood. Tookes spent nearly a decade as a competitive gymnast and also participated in volleyball and softball. These experiences built discipline, confidence, and physical endurance traits that later translated seamlessly into runway work.
Career Beginnings: From Discovery to Fashion Weeks
Jasmine Tookes was discovered at the age of 15 during one of her mother’s showroom appointments. Her first notable commercial campaigns came in 2010, when she modelled for UGG Australia and Gap.
Her breakout year arrived in 2011, when she walked for DKNY and was named a top new model by industry publications. Fashion insiders quickly noticed her athletic posture, camera presence, and adaptability across high-fashion and commercial work.
A casting director familiar with her early career later noted:
“Jasmine had a rare balance of strength and softness on the runway, which made her incredibly versatile from the beginning.”
Victoria’s Secret Era and Global Recognition
Jasmine Tookes made her debut at the Victoria’s Secret Fashion Show in 2012, a pivotal moment that significantlyelevated her international profile. In 2015, she officially became a Victoria’s Secret Angel, joining one of the most exclusive groups in modelling.
Her career milestone came in 2016, when she wore the $3 million Bright Night Fantasy Bra, adorned with more than 9,000 gemstones. The moment placed her among elite supermodels and significantly boosted her earning power.
A former Victoria’s Secret creative executive stated:
“Wearing the Fantasy Bra isn’t just symbolic—it transforms a model’s market value overnight.”
Jasmine Tookes: Bibliography
| Reference Category | Description |
|---|---|
| Fashion Industry Records | Runway shows and modeling contracts |
| Financial Estimates | Industry net worth assessments |
| Brand Campaign Archives | Advertising and endorsement history |
| Business Filings | JOJA brand and commercial ventures |
| Public Interviews | Statements on career and finances |
Major Campaigns and Runway Achievements
Throughout her career, Tookes has walked for nearly every major fashion house, including:
- Prada
- Versace
- Chanel
- Calvin Klein
- Dior
- Balmain
She has appeared in editorials for Vogue, Harper’s Bazaar, Elle, W Magazine, and Numéro, reinforcing her status as both a commercial and editorial favourite.
In 2016, Forbes ranked her 17th on the world’s highest-paid models list, estimating annual earnings of around $4 million during her peak Angel years.
Income Sources and Earnings Breakdown
| Income Source | Contribution Level |
|---|---|
| Modeling Contracts | High |
| Brand Endorsements | High |
| Business Ventures (JOJA) | Growing |
| Fashion Appearances & Licensing | Moderate |
| Social Media Partnerships | Moderate |
Fashion finance analysts frequently point to Tookes as an example of income diversification done right, especially among models transitioning out of exclusive contracts.
Entrepreneurship: JOJA Activewear Brand
Beyond modelling, Jasmine Tookes co-founded JOJA, an activewear brand launched with fellow model Josephine Skriver. The brand focuses on functional, minimalist athletic wear inspired by their shared love for fitness.
A retail analyst explained:
“JOJA reflects the post-runway strategy many top models are adopting—owning the brand instead of only promoting one.”
JOJA has helped stabilize Tookes’ income beyond modeling cycles, contributing to her long-term net worth growth.
Personal Life and Financial Stability
Jasmine Tookes married Juan David Borrero, a Snapchat executive, in 2021. The couple welcomed their first child in 2023. Despite her high-profile career, Tookes maintains a low-key personal life focused on family and wellness.
She has spoken openly about balancing motherhood and career, emphasizing financial independence and long-term planning.
Real Estate and Assets
Jasmine Tookes has invested strategically in real estate, particularly in Los Angeles.
| Property | Estimated Value |
|---|---|
| Brentwood, Los Angeles Home | $4–4.5 million |
Her real estate investments align with her broader approach—steady appreciation rather than flashy accumulation.
Recent Updates 2025–2026
As of 2026, Tookes continues to appear in high-end fashion campaigns while expanding JOJA’s market reach. Industry insiders expect her net worth to grow gradually rather than spike dramatically, reflecting stability rather than volatility.
Upcoming opportunities include:
- Expanded wellness branding
- Select runway returns
- Potential beauty collaborations
Why Jasmine Tookes’ Net Worth Matters?
Jasmine Tookes represents a shift in how modern models build wealth. Rather than relying solely on runway fame, she has diversified income streams, embraced entrepreneurship, and avoided overexposure.
Her financial journey highlights a sustainable model of success one increasingly studied by aspiring fashion professionals.
FAQs
Jasmine Tookes’ net worth in 2026 is estimated at approximately $10 million.
She rose to global fame after becoming a Victoria’s Secret Angel and wearing the Fantasy Bra in 2016.
She co-founded JOJA, an activewear and wellness brand.
Yes, she continues selective modeling while focusing on business ventures.
Wearing the $3 million Fantasy Bra at the 2016 Victoria’s Secret Fashion Show.
