Overview
The week ending October 19, 2025, marked one of Netflix’s most dynamic chart shake-ups of the fall season — with “The Perfect Neighbour” making history as Netflix’s best-performing documentary debut ever, while “The Diplomat” Season 3 and Roald Dahl’s animated “The Twits” struggled to sustain early hype. Meanwhile, Old Money became a breakout non-English hit, and Monster: The Ed Gein Story began its mid-season slide.
Here’s a full breakdown of every major winner, loser, and emerging global trend from the Netflix Top 10 charts this week.
Category Totals
| Category | Total Weekly Hours | Global Rank (out of 122 weeks) |
|---|---|---|
| English TV | 42.7 million | #76 |
| English Film | 92.1 million | #24 |
| Non-English TV | 31.1 million | #38 |
| Non-English Film | 39.7 million | #42 |
Key context: Both sports and animated content underperformed, while docu-thrillers and true-crime dramas dominated global engagement.
English TV Highlights
| Rank | Title | Hours Viewed | Views (millions) | Week | %Δ |
|---|---|---|---|---|---|
| 1 | Monster: The Ed Gein Story | 70.5M | 9.5 | 3 | -54% |
| 2 | Boots | 55.2M | 9.4 | 2 | +100% |
| 3 | The Diplomat S3 | 31.4M | 4.8 | 1 | — |
| 4 | Victoria Beckham (Limited) | 9.3M | 3.8 | 2 | -32% |
| 5 | Wayward | 18.9M | 3.2 | 4 | -42% |
| 6 | Is It Cake? Halloween | 7.6M | 2.9 | 2 | -49% |
| 7 | Love Is Blind S9 | 30.7M | 2.7 | 3 | -34% |
| 8 | RAW (Oct 13) | 4.6M | 2.4 | 1 | — |
| 9 | House of Guinness | 14.7M | 2.1 | 4 | -38% |
| 10 | Wednesday S2 | 14.4M | 1.9 | 11 | -17% |
Key Insights
- The Diplomat S3 fell 14% below its previous season premiere and a full 43% behind Season 1. The political drama’s critical acclaim hasn’t translated to consistent rewatch engagement — though Netflix confirmed a Season 4 renewal already in motion.
- Boots continues to surprise — a strong sophomore week (+100% uplift) and excellent audience reviews make a Season 2 renewal increasingly likely.
- House of Guinness is teetering toward cancellation; steep declines in week four mirror the trajectory of KAOS earlier this year.
English Film Highlights
| Rank | Title | Hours | Views (millions) | Week | %Δ |
|---|---|---|---|---|---|
| 1 | The Woman in Cabin 10 | 47.7M | 30.1 | 2 | +42% |
| 2 | The Perfect Neighbor | 27.5M | 16.7 | 1 | — |
| 3 | KPop Demon Hunters | 27M | 16.2 | 18 | -9% |
| 4 | My Father, The BTK Killer | 10.1M | 6.4 | 2 | — |
| 5 | The Twits | 10.2M | 5.9 | 1 | — |
Key Insights
- The Perfect Neighbour achieved Netflix’s best-ever Friday documentary debut at 16.7M views, surpassing MH370: The Plane That Disappeared and Beckham.
- The Twits underperformed, with just 5.9M views — well below family animation benchmarks set by Leo (17M) and Chicken Run: Dawn of the Nugget (13M). Critics cite middling reviews and poor global marketing timing.
Non-English TV Highlights
| Rank | Title | Views (millions) | Week | %Δ |
|---|---|---|---|---|
| 1 | No One Saw Us Leave | 8.0 | 1 | — |
| 2 | Old Money | 5.8 | 2 | +49% |
| 3 | Genie, Make a Wish | 3.4 | 3 | -58% |
| 4 | Néro the Assassin | 3.3 | 2 | -27% |
| 5 | Typhoon Family | 2.3 | 1 | — |
Key Insights
- No One Saw Us Leave is a Latin American breakout — one of the most successful regional launches since The Accident.
- Old Money (Turkey) rose nearly 50% week-over-week, charting in 76 regions — near-lock for renewal.
Non-English Film Highlights
| Rank | Title | Views (millions) | Week | %Δ |
|---|---|---|---|---|
| 1 | Caramelo | 15.0 | 2 | -13% |
| 2 | Inside Furioza | 7.1 | 1 | — |
| 3 | She Walks in Darkness | 2.7 | 1 | — |
Key Insights
- Caramelo continues a strong hold into week 2 with minimal drop-off.
- She Walks in Darkness posted one of the lowest Spanish-language debuts this year, despite J.A. Bayona’s name recognition — suggesting oversaturation in horror-thriller releases.
Biggest Winners of the Week
| Title | Category | Highlight |
|---|---|---|
| The Perfect Neighbor | English Film | Record-breaking doc launch (16.7M views) |
| Old Money | Non-English TV | 49% week-over-week growth across 76 markets |
| The Woman in Cabin 10 | English Film | +42% hours in week 2 — sleeper hit |
Underperformers
| Title | Issue |
|---|---|
| The Diplomat S3 | -43% vs S1 debut; risks franchise fatigue |
| The Twits | Family animation miss; weak international carry |
| House of Guinness | Costly period piece with low completion rates |
Programming Takeaways
- True Crime Reigns Supreme — Netflix’s shift to Friday doc releases works: The Perfect Neighbor proves weekend bingeability outweighs mid-week buzz.
- Animation Timing Matters — The Twits dropped outside major school holidays, diminishing global engagement.
- Prestige Fatigue is Real — Highbrow dramas like The Diplomat risk stagnation without big marketing pivots.
- Localized Originals Work — Old Money and No One Saw Us Leave confirm that culturally tailored storytelling continues to drive international growth.
Looking Ahead
- Will The Perfect Neighbor sustain over 10M in week 2? That would cement it as Netflix’s top doc of 2025.
- Can The Twits rebound via family rewatchability? Week 2 data will decide.
- Will Boots earn a renewal? Early data points lean yes — but only if viewership holds through November.
- Non-English momentum: Old Money could shape Netflix’s 2026 Turkish slate strategy.
Final Word
October 2025 was a week of contrasts for Netflix: one record-breaking doc, one soft prestige return, and one faltering family launch. As the streamer heads into the holiday lineup, the message is clear — bold non-fiction storytelling and global-local content remain its most dependable growth levers, while mid-tier scripted dramas face their toughest test yet.
FAQs
It became Netflix’s most-watched documentary debut for a Friday release, surpassing MH370: The Plane That Disappeared and Beckham in global 3-day viewership.
Despite critical acclaim, the political drama lost audience urgency — likely due to competition from KPop Demon Hunters and Monster: The Ed Gein Story dominating the charts simultaneously.
Not yet, but it underperformed. Netflix will track retention in family profiles during school breaks before deciding if the Roald Dahl IP expansion continues.
Old Money, a Turkish family saga, saw a 49% rise in hours viewed week-over-week, expanding to 76 regions.
High odds: Boots (comedy breakout), Old Money (international hit), No One Saw Us Leave (LATAM top performer).
Low odds: House of Guinness, Wayward, Is It Cake? Halloween.
Expect more high-budget docs and festival-acquired thrillers in Q4 2025, including Wake Up Dead Man: A Knives Out Mystery and The Beast in Me.
