70th Miss World celebration will take place in Puerto Rico, on December 16th
It is now official: the 70th edition of Miss World will take place in Puerto Rico! The announcement was made on March 10th, live from the Coca-Cola Music Hall, San Juan, the venue for the final, which will happen on December 16th. The candidates will start arriving in San Juan on November 21st.
Stephanie Del Valle, Miss World 2016, was who broke the good news.
“It is a great opportunity to be able to promote Puerto Rico, especially during a live international broadcast with an audience of 2 billion people in 100 countries where the island will be highlighted as a prime tourist destination,” said Del Valle, Miss World 2016 and coordinator of the Miss World 2021 Final.
The event´s official broadcaster will be Telemundo Puerto Rico. “It’s a great honor for Telemundo Puerto Rico to be reconnected with Miss World, a recognized franchise known for their social community work. The Beauty with a Purpose concept makes us unite forces and what better way to do it than to broadcast a special program from Puerto Rico to the World,” said Jose Cancela, president and general manager of Telemundo Puerto Rico.
In conjunction with the Puerto Rico Tourism Company, the Miss World 2021 Final will draw international attention to the island, reactivating the tourism industry. It is estimated that Puerto Rico as a tourism destination will get close to $150 million worth of non-paid publicity and increased awareness through news coverage on television, digital platforms, and print media as well as gain destination branding for the island.
Also, the Miss World 2021 pageant will produce approximately 3,800 hotel nights from the contestants and pageant staff during a one-month period and an additional 10,000 room nights during the last week from fans, families, and franchise holders.
It’s the first time the Miss World Final will be held in a Spanish-speaking country and in Latin America, and Puerto Rico has been awarded this great honor (Spain co-hosted the Miss World 1988 competition, however, the final event was held in London that year). The president and CEO of the organization, Julia Morley, appointed Del Valle through her foundation, Reignite Puerto Rico, to lead the negotiations for the 2021 event. Reignite Puerto Rico was created to attract events of economic impact for Puerto Rico and to help major social causes on the island.
For Morley, the competition is a festival of women empowerment and its main purpose is to help incredible charities around the world. This is why the heart of the pageant is known as “Beauty with a Purpose.”
Toni-Ann Singh of Jamaica, who became the 69th woman to be elected Miss World, in December of 2019, will crown her successor.